Black Hat SEO, que es y por que evitarlo

¿Qué es el Black Hat SEO? Razones Para Evitarlo

El black hat SEO es una serie de prácticas que buscan “hackear” el sistema de posicionamiento en buscadores, para que el ranking de una página se eleve velozmente y de manera “artificial”. Se llama black hat en oposición al white hat SEO. Ambos conceptos difieren por la estrategia utilizada para posicionar un sitio:

Mientras las prácticas black hat se basan en optimizar una página para buscadores, y no para humanos, las prácticas white hat tienen en su centro a la experiencia del usuario.

Esta diferenciación implica que muchas de las acciones consideradas black Hat SEO son deliberadamente opuestas a los términos de servicio de buscadores como Google, Bing y Yahoo, por lo que no resultan recomendables cuando se quiere construir una presencia de marca en medios digitales a largo plazo. ¿Y esto por qué? Por las posibles consecuencias:

Black Hat SEO, que es y por que evitarloDisminución del tráfico

Aunque el uso de técnicas black hat puede reportar un incremento de tráfico a corto plazo, es solo una cuestión de tiempo antes de que tu página sea penalizada.

La penalización puede variar desde una pérdida de ranking temporal hasta un bloqueo permanente. Esto significa que tu página dejará de ser visible cuando alguien haga una búsqueda relacionada a tu sitio, incluso si está utilizando el nombre de tu marca.

Black Hat SEO, que es y por que evitarloMala experiencia de navegación

Una de las prácticas más comunes de black hat SEO es conocida como keyword stuffing, o “rellenado de palabras clave”. Consiste en agregar palabras más veces de las que corresponde en una página, para que el algoritmo del buscador considere que es relevante ante una búsqueda.

Si bien en teoría esta suena como una gran opción para llegar más rápido a la primera página de resultados de Google, significa que en la práctica habrá muchas personas ingresando a tu sitio que quizás no tenían el menor interés en lo que tú estás vendiendo. Por eso, tu bounce rate se disparará y, ¿adivina qué? La experiencia en sitio, incluyendo el porcentaje de rebote, es una métrica que los buscadores toman en cuenta a la hora de asignar ranking a una página. Tu sitio irá para abajo de nuevo.

Pérdida de clientes

Un negocio se mantiene a flote en base a sus clientes, y si la experiencia que entrega una página Web es inferior, los clientes se irán rápidamente en busca de alguien más. Uno de los objetivos principales de un sitio debe ser generar confianza en clientes actuales y potenciales, sobre todo si se trata de un ecommerce.

Como ya comentamos antes, las prácticas de Black Hat SEO se basan en optimizar para subir ranking en buscadores, no en personas reales, y muchas veces su resultado hace que las páginas sean opuestas a lo que el usuario considera cómodo o útil. Las compras, como resultado, es muy posible que bajen.

Advertencia sobre White Hat SEO

El white hat SEO se basa en seguir las prácticas recomendadas de los buscadores para lograr un buen posicionamiento. Pero un buen SEO depende de que ofrezcas resultados relevantes para los usuarios, por lo que el abuso de alguna técnica white hat puede terminar convirtiéndola en práctica black hat.  Es por eso que, en todo lo referente a SEO, es muy importante que te asegures de que tú o tu agencia se mantengan al día y sigan meticulosamente las prácticas recomendadas por buscadores.

_Minimalist es una agencia de marketing digital especializada en el posicionamiento digital integral de las marcas 2.0. Si tienes algo que agregar o quieres saber más sobre este tema, déjalo en los comentarios.

 

Publicado hace 4 meses
Comparte esta publicación en...
Share on FacebookShare on Google+Tweet about this on Twitter
  1. nike air force Hace 9 horas

    Tu comentario está esperando aprovación

    Would you be excited by exchanging links?
    nike air force

  2. yeezy boost 350 v2 Hace 16 horas

    Tu comentario está esperando aprovación

    I together with my pals have been reading through the best tips located on your web blog and so unexpectedly developed a terrible suspicion I had not expressed respect to the blog owner for those tips. All the men became for that reason joyful to read them and have pretty much been having fun with these things. I appreciate you for really being simply accommodating and then for deciding on certain magnificent information millions of individuals are really eager to learn about. My very own honest regret for not expressing gratitude to sooner.
    yeezy boost 350 v2

  3. adidas yeezy Hace 1 día

    Tu comentario está esperando aprovación

    I used to be more than happy to search out this internet-site.I wanted to thanks to your time for this excellent read!! I definitely enjoying each little bit of it and I’ve you bookmarked to check out new stuff you blog post.
    adidas yeezy

  4. van cleef Hace 2 días

    Tu comentario está esperando aprovación

    It抯 hard to find knowledgeable folks on this matter, however you sound like you already know what you抮e speaking about! Thanks
    van cleef

  5. air max 90 Hace 4 días

    Tu comentario está esperando aprovación

    WONDERFUL Post.thanks for share..more wait .. ?
    air max 90

  6. RonFitinher Hace 5 días

    Tu comentario está esperando aprovación

    Buy Prednisone Without Rx http://cialtobuy.com – online pharmacy Propecia Proscar Benign Prostatic Hyperplasia
    Can I Take Amoxicillin With Citalopram Online Kamagra Mumbai
    Levitra Generic Lowest Prices cialis Le Cialis Et Les Effets Indesirables

  7. lacoste outlet Hace 1 semana

    Tu comentario está esperando aprovación

    Can I simply say what a relief to find someone who actually is aware of what theyre talking about on the internet. You positively know easy methods to convey a problem to mild and make it important. More people need to learn this and understand this side of the story. I cant consider youre no more fashionable because you positively have the gift.
    lacoste outlet

  8. yeezy shoes Hace 1 semana

    Tu comentario está esperando aprovación

    I wish to express some appreciation to the writer for rescuing me from such a incident. Right after scouting through the internet and getting notions which are not productive, I believed my entire life was done. Living without the strategies to the difficulties you’ve fixed by means of your site is a critical case, as well as those that might have in a wrong way affected my career if I hadn’t encountered the blog. The mastery and kindness in controlling all the details was useful. I am not sure what I would have done if I hadn’t come across such a thing like this. It’s possible to at this time look forward to my future. Thanks a lot very much for this reliable and effective guide. I will not hesitate to suggest your web page to any individual who would need counselling on this subject matter.
    yeezy shoes

  9. pandora charms Hace 1 semana

    Tu comentario está esperando aprovación

    you may have an awesome blog here! would you like to make some invite posts on my weblog?
    pandora charms

  10. Adidas Originals NMD R_1 Runner Primeknit Consortium Running Shoes Blue/Black Hace 1 semana

    Tu comentario está esperando aprovación

    I have to get across my gratitude for your kindness giving support to people that actually need help on your study. Your special dedication to getting the solution around turned out to be wonderfully invaluable and have without exception empowered others much like me to get to their ambitions. Your new warm and helpful useful information signifies a lot a person like me and far more to my peers. Warm regards; from all of us.
    Adidas Originals NMD R_1 Runner Primeknit Consortium Running Shoes Blue/Black

  11. yeezy boost 350 v2 Hace 2 semanas

    Tu comentario está esperando aprovación

    I must convey my passion for your kindness in support of people who must have help with this one topic. Your personal commitment to getting the solution all over became extraordinarily effective and have in every case encouraged somebody like me to achieve their ambitions. Your amazing important publication entails a great deal a person like me and much more to my peers. Warm regards; from everyone of us.
    yeezy boost 350 v2

  12. lebron 14 Hace 2 semanas

    Tu comentario está esperando aprovación

    There are actually a number of particulars like that to take into consideration. That may be a nice point to deliver up. I provide the ideas above as normal inspiration but clearly there are questions just like the one you convey up where a very powerful thing will be working in honest good faith. I don?t know if best practices have emerged around issues like that, but I am certain that your job is clearly identified as a fair game. Both girls and boys feel the influence of only a moment抯 pleasure, for the remainder of their lives.
    lebron 14

  13. yeezy boost 350 Hace 2 semanas

    Tu comentario está esperando aprovación

    I wanted to put you a tiny word just to thank you so much once again on your spectacular thoughts you’ve discussed above. It is simply generous with you giving openly what a lot of folks could have distributed as an e book to earn some profit on their own, and in particular given that you could possibly have tried it if you ever considered necessary. Those guidelines in addition acted to be the great way to be sure that other individuals have the identical interest much like mine to grasp way more with respect to this problem. I’m certain there are lots of more pleasurable sessions up front for folks who read through your blog.
    yeezy boost 350

  14. adidas nmd Hace 2 semanas

    Tu comentario está esperando aprovación

    I precisely had to thank you so much again. I’m not certain the things I might have handled without these creative ideas discussed by you directly on that area of interest. This was a very troublesome matter for me personally, nevertheless noticing this specialized approach you resolved it forced me to leap for happiness. I will be happy for the work and as well , pray you are aware of a great job that you are doing educating the rest by way of your webblog. I’m certain you’ve never come across all of us.
    adidas nmd

  15. nike huarache Hace 3 semanas

    Tu comentario está esperando aprovación

    Oh my goodness! an incredible article dude. Thanks Nonetheless I am experiencing subject with ur rss . Don抰 know why Unable to subscribe to it. Is there anyone getting identical rss problem? Anybody who is aware of kindly respond. Thnkx
    nike huarache

  16. kobe 11 Hace 3 semanas

    Tu comentario está esperando aprovación

    This web page is mostly a stroll-by for all the info you wanted about this and didn抰 know who to ask. Glimpse right here, and also you抣l undoubtedly uncover it.
    kobe 11

  17. yeezy boost 350 v2 Hace 3 semanas

    Tu comentario está esperando aprovación

    I precisely wished to thank you very much again. I am not sure the things I would have accomplished without these aspects contributed by you on such theme. It has been an absolute distressing matter for me, however , spending time with the skilled strategy you dealt with the issue forced me to leap over fulfillment. Now i am grateful for your help and thus expect you recognize what a great job you are always carrying out teaching others with the aid of your web blog. More than likely you’ve never encountered all of us.
    yeezy boost 350 v2

  18. yeezy Hace 3 semanas

    Tu comentario está esperando aprovación

    Needed to create you a little bit of remark to help say thank you again over the pleasant guidelines you’ve provided on this site. It is really strangely open-handed of you to convey openly all that many people might have offered for an e book to help make some dough for their own end, chiefly since you could have tried it in the event you decided. These good tips in addition worked to provide a fantastic way to know that the rest have similar dream really like mine to know way more when considering this problem. I’m sure there are thousands of more fun situations in the future for those who read carefully your website.
    yeezy

  19. adidas stan smith Hace 3 semanas

    Tu comentario está esperando aprovación

    I found your weblog web site on google and test a number of of your early posts. Proceed to maintain up the superb operate. I just additional up your RSS feed to my MSN News Reader. In search of ahead to reading extra from you afterward!?
    adidas stan smith

  20. adidas ultra boost Hace 3 semanas

    Tu comentario está esperando aprovación

    I in addition to my guys were reading through the good things on your site and so all of the sudden developed a terrible feeling I had not expressed respect to the blog owner for those secrets. Most of the young men were certainly passionate to study them and have in effect absolutely been taking advantage of those things. We appreciate you turning out to be simply kind and also for considering this sort of tremendous areas millions of individuals are really eager to be informed on. Our honest apologies for not saying thanks to sooner.
    adidas ultra boost

  21. Adidas NMD Runner Womens Black Peach Pink Hace 4 semanas

    Tu comentario está esperando aprovación

    I and also my friends happened to be following the best strategies found on your web page then unexpectedly got an awful feeling I never thanked the web site owner for those secrets. These men appeared to be consequently stimulated to read all of them and have in effect in fact been taking advantage of them. Many thanks for actually being well considerate and also for choosing some incredibly good topics most people are really eager to understand about. Our honest regret for not expressing gratitude to sooner.
    Adidas NMD Runner Womens Black Peach Pink

  22. yeezy sneakers Hace 4 semanas

    Tu comentario está esperando aprovación

    A lot of thanks for all your labor on this web page. My aunt enjoys managing research and it is easy to understand why. Most people learn all concerning the compelling medium you render great secrets by means of your web site and even improve participation from others on that concept then our own child is now becoming educated a lot. Enjoy the rest of the new year. You have been carrying out a stunning job.
    yeezy sneakers

  23. yeezys Hace 4 semanas

    Tu comentario está esperando aprovación

    Your home is valueble for me. Thanks!?
    yeezys

  24. 资讯 Hace 4 semanas

    Tu comentario está esperando aprovación

    新闻网
    资讯

  25. 进口清关 Hace 4 semanas

    Tu comentario está esperando aprovación

    3、 9%;承接新船订单3030万载重吨.完全可以通过服务窗的”每日用电”里看到每一天的用电量,我国塑料制品2012年的产量接近6000万吨。每一个生产设备将由整个生产价值链所继承, 活动现场,而货源也继续保持在较为紧缺的状态。 按照信息化与工业化的有机融合,”Jacobs Automation总裁Keith Jacobs介绍,预期收购工作将在2014年1月完成。今年4月,除去排放标准升级之前消费提前释放的因素。
    进口清关

  26. nike zoom vaporfly elite Hace 4 semanas

    Tu comentario está esperando aprovación

    Seriously useful specifics that you have said, thank you for posting.
    nike zoom vaporfly elite

  27. 军事 Hace 4 semanas

    Tu comentario está esperando aprovación

    最新新闻
    军事

  28. nike air force ones Hace 4 semanas

    Tu comentario está esperando aprovación

    Zalando quarterly earnings exceed 1 billion euros for basketball shoe retailers KICKZ
    nike air force ones

  29. yeezy boost 350 v2 Hace 4 semanas

    Tu comentario está esperando aprovación

    A lot of thanks for your entire labor on this web site. My niece really loves going through research and it’s easy to understand why. Many of us learn all regarding the dynamic medium you offer valuable tips via the blog and in addition inspire response from some other people on that idea while our child is learning a great deal. Take pleasure in the rest of the year. You’re the one doing a terrific job.
    yeezy boost 350 v2

  30. rolex daytona white gold imitation Hace 4 semanas

    Tu comentario está esperando aprovación

    cartierlovejesduas ACHO ISSO TUDO MUITO ERRADO. ESSA HISTÓRIA DE BRIGA ENTRE PASTORES É UMA COISA TERRÍVEL. NO MUNDO EM QUE ESTAMOS HOJE, TEMOS QUE NOS UNIR CONTRA AS COISAS QUE VÃO CONTRA A PALAVRA DO SENHOR. E DEFINITIVAMENTE VER DOIS PASTORES, PESSOAS PÚBLICAS, COM INFLUÊNCIA NA MÍDIA, BRIGANDO EM PLENA MÍDIA. ELES TEM POR OBRIGAÇÃO, TER CONSCIENCIA QUE ISSO CAUSA CONSEQUENCIAS MUITO FORTES NA VIDA DOS CRISTAO QUE SEMPRE ACREDITARAM NO QUE ELES DIZIAM. A RESPONSABILIDADE DO TESTEMUNHO DELES INFLUENCIA A CONVERSÃO OU NÃO DE UMA PESSOA QUE POR VENTURA ESTEJA COM DÚVIDAS SOBRE A VERDADE DE DEUS E DO EVANGELHO. TEMOS QUE ORAR POR ELES!!!!!!
    rolex daytona white gold imitation

  31. adidas nmd Hace 4 semanas

    Tu comentario está esperando aprovación

    You actually make it seem so easy with yor presentation bbut I find this matter to be actually something which I think I would never understand.
    adidas nmd

  32. air jordan shoes Hace 4 semanas

    Tu comentario está esperando aprovación

    bookmarked!!, I really like your blog!
    air jordan shoes

  33. air jordan shoes Hace 4 semanas

    Tu comentario está esperando aprovación

    Downturn still!Lei and missed in single pole Demons work goal drought has reached eight games
    air jordan shoes

  34. cartier anello da uomo oro imitazione Hace 4 semanas

    Tu comentario está esperando aprovación

    cartierlovejesduas hermes birkin replica italia bags uk nrgjbkoualn fake hermes belt india or real ytohevhfyn
    cartier anello da uomo oro imitazione

  35. kyire 3 samurai Hace 4 semanas

    Tu comentario está esperando aprovación

    I’d like to find out more? I’d care to find out more details.
    kyire 3 samurai

  36. best headphones Hace 4 semanas

    Tu comentario está esperando aprovación

    銇°倗銇嗐仼銇傘仾銇熴伄瑷樹簨銈堛倞灏戙仐澶氥亸銈抾 杩藉姞銇仼銇仱銇勩仸|銇傘仾銇熴伅浠娿伨銇ф€濇兂銇ㄣ伩銇仌銇屻亗銈娿伨銇欍亱锛熴仺銇欍伖銇︺€佺銇亗銇仧銇?銇岃█銇嗐亾銇ㄣ倰鎰忓懗銇欍倠銆傘伨銇熴伅鍐欑湡銇儞銈搞儱銈儷銇傘仾銇熴伅銇勩亸銇ゃ亱銇礌鏅淬倝銇椼亜銈掕拷鍔犮仐銇熷牬鍚堛仐銇嬨仐|銈堛倞澶氥亸銇亗銇仧銇浜嬨倰涓庛亪銈嬨仧銈併伀銆併儞銉囥偑銈儶銉冦儣鍕曠敾 “銉濄儍銉椼€?”锛併亗銇仧銇偝銉炽儐銉炽儎銇屽劒銈屻仸銇勩倠銇屻仺鐢诲儚銇ㄣ儞銉囥偑銈儶銉冦儣銆併亾銇仹銇椼仧銈︺偋銉栥偟銈ゃ儓銇儢銉偘銇亜銇氥倢銇嬨仹銇傘倠鏈€澶с儠銈c兗銉儔|銇濄伄銉嬨儍銉佹渶楂樸€?銈儭銈ゃ偢銉炽偘銉栥儹銈帮紒
    best headphones

  37. cheap beats by dre Hace 4 semanas

    Tu comentario está esperando aprovación

    Beaucoup ajout de nouveaux modles fill accompagner l . a . Nike LunarEclipse+ a couple of Chaussures sensibilisation des gens ajoute. J’accepte toujours ngocier jordans chaussures aux enchres vous apaiser toujours. Ils sont admirs comme l’ensemble des meilleurs variations d’avantages qui adeptness tre pas abandonn utilis dans damaging the teeth archtype des gens, mais dans l’adhsion dans absolument quelques activits ardues.
    cheap beats by dre

  38. Greg Maddux Cubs Jersey Hace 4 semanas

    Tu comentario está esperando aprovación

    ”He was also asked to say why the board is only having a meeting regarding the way forward on the matter, when the subcommittee would have been set up by him since last year.
    Greg Maddux Cubs Jersey

  39. yeezy boost Hace 4 semanas

    Tu comentario está esperando aprovación

    Thank you for any other informative blog. Where else may just I am getting that type of information written in such an ideal way? I have a project that I am just now working on, and I’ve been on the look out for such information.
    yeezy boost

  40. 深圳广州东莞木材包税进口 Hace 4 semanas

    Tu comentario está esperando aprovación

    成分规格不合格(检出 氟虫腈 0003 ppm)
    深圳广州东莞木材包税进口

  41. replica designer shoes Hace 4 semanas

    Tu comentario está esperando aprovación

    I begin to expose the very daughter for a lot of different submit and selections, and It is noteworthy it however , if she specifically showed one good example fondness for several beyond macaroni and extremely cheese and there is chicken pearl jewelry.I are unaware of if I will give her a box of fried insects, despite.Someone can easily appoint dazzling varieties designer replacement jewelry in numerous renowned other brands Louis Vuitton, Nichole Richie, etc.Although, Fred Vuitton, Chanel, etc provides almost all the stunning lists of amber jewelry, but no person can surpass the exact value and deigns purchased at Cartier.Girls don’t envision that only one morning that they can’t help the purchasing Burberry just for satisfaction and elegance, nor they will gain details about how difficult for virtually every loved types towards saving bucks to escape Burberry Designer handbags.
    replica designer shoes

  42. adidas outlet Hace 4 semanas

    Tu comentario está esperando aprovación

    You made some respectable factors there. I regarded on the web for the issue and found most people will go along with with your website.
    adidas outlet http://www.adidasoutletonline.us.com

  43. yeezy boost 350 Hace 4 semanas

    Tu comentario está esperando aprovación

    I would like to show my passion for your kind-heartedness for people that should have help with this content. Your very own dedication to passing the message up and down had been unbelievably productive and have always encouraged guys and women much like me to get to their dreams. Your entire warm and friendly publication indicates a great deal to me and a whole lot more to my colleagues. Warm regards; from all of us.
    yeezy boost 350 http://gtiny.me/yzyboostus

  44. golden goose Hace 1 mes

    Tu comentario está esperando aprovación

    I was very happy to search out this web-site.I wanted to thanks to your time for this wonderful learn!! I positively enjoying every little bit of it and I have you bookmarked to take a look at new stuff you weblog post.
    golden goose http://www.goldengoose.us.com

  45. adidas nmd Hace 1 mes

    Tu comentario está esperando aprovación

    I really wanted to type a quick word so as to say thanks to you for all the lovely guides you are sharing here. My rather long internet search has at the end been paid with excellent points to exchange with my visitors. I ‘d state that that we website visitors are undeniably lucky to dwell in a fine website with so many special people with good guidelines. I feel somewhat grateful to have encountered your entire website and look forward to plenty of more fabulous times reading here. Thank you once again for a lot of things.
    adidas nmd http://qrurl.it/r/1iknj

  46. yeezy boost Hace 1 mes

    Tu comentario está esperando aprovación

    Good day! I simply would like to give an enormous thumbs up for the great info you may have here on this post. I will likely be coming back to your weblog for more soon.
    yeezy boost http://www.yeezy-boost350.us.com

  47. Hildegard Schwab Hace 2 meses

    Tu comentario está esperando aprovación

    F*ckin’ remarkable issues here. I’m very happy to look your article. Thank you so much and i am having a look forward to touch you. Will you kindly drop me a e-mail?

    http://www.borvestinkral.com/